As our name suggests...
The Namery is a boutique naming, branding and copywriting consultancy. We create meaningful and memorable brands, backed by compelling words and ideas.​​
What we do
Since 2012, we've created and refreshed numerous brands across a wide range of clients and sectors – from not-for-profits to news brands, from products to property developments, from small start-ups to iconic Kiwi brands.
And names are just the beginning. Sarah and her team can also craft your brand’s tagline, elevator pitch, brand story, tone of voice, brand identity and content: whatever it takes to turn your new name into a household name.
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Need a name or some well-crafted words? Get in touch
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Meet Sarah Walter – founder, copywriter & naming nut
I’m a seasoned, strategic advertising copywriter and creative director with 30+ years of branding, naming and copywriting experience.
Following an award-winning career as a senior writer at DDB, JWT and The Pond, I founded The Namery, New Zealand’s specialist naming, branding and copywriting agency.
My sweet spot is elevating brands through words – be it a one-word name, a one-page brand story, or a one-thousand word website. Over the years, I’ve helped create some iconic New Zealand brands – and written countless words for more brands than I can name.
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I’m a storyteller at heart, with a deep and relentless passion for creating compelling names and words, and finding a brand’s unique and engaging voice. I’d love to help you find yours too!
Partners in creativity
Just some of the awesome agencies & consultants Sarah collaborates with...
