As our name suggests...

The Namery is a boutique naming, branding and copywriting consultancy. We work with brands and businesses of all sizes, across all sectors – helping them stand out, stand apart, and stand for something.

What we do

Since 2012, Sarah has helped create and refresh numerous New Zealand brands and businesses – from not-for-profit organisations to news media, from FMCG products to financial companies, from small start-ups to iconic Kiwi brands.

Names are just the beginning. Sarah and her team can also craft your tagline, elevator pitch, brand story, brand voice, brand identity and content: whatever it takes to turn your brand into a household name.

Need a name or some well-crafted words? Get in touch.

Kia ora, I'm Sarah – brand writer & naming nut

I’m a strategic brand writer and naming expert with 30+ years of branding, naming and copywriting experience. Following an award-winning advertising career, I founded The Namery in 2012, a boutique naming and copywriting agency.

My sweet spot is creating, elevating and reinvigorating brands through words – whether it’s helping bring a new brand to life, or refreshing an existing one. And whether you need a one-word name, a one-page brand story, or a one-thousand word website.

Over the years, I’ve created strategies, names and key messaging for some iconic New Zealand companies, products and services – and written countless words for more brands than I can name.

I’m a storyteller at heart, with a relentless passion for bringing 'humanity and heart' to every project. I’d love to do the same for your brand.

“Sarah is an accomplished and experienced writer who is a key part of our ‘creative treasury’. She has the intelligence and skill to quickly come to grips with the complexity of Oritain’s science and the business and then distil that into accessible, compelling copy. From advertising campaigns to website copy, everything she tackles is first rate. I value Sarah highly and would absolutely recommend her to any organisation that wants a compelling story delivered on time and budget."

– Peter Cullinane, Chief Marketing Officer, Oritain Global

As our name suggests...

Partners in creativity Just some of the awesome agencies & consultants Sarah collaborates with...

Partners in creativity
Just some of the awesome agencies & consultants Sarah collaborates with...