As our name suggests...
The Namery is New Zealand’s specialist naming and copywriting consultancy. We create meaningful and memorable brand names, backed by compelling words and ideas.
What we do
Since 2012, we've created numerous names across a wide range of clients and sectors: from not-for-profits to news brands, from products to property developments, from small start-ups to iconic Kiwi brands.
And names are just the beginning. Sarah and her team can also craft your brand’s tagline, elevator pitch, brand story, tone of voice and brand identity: whatever it takes to turn your new name into a household name.
Need a name or some well-crafted words? Get in touch
About Sarah Walter, writer, creative director & naming nut.
I’m a seasoned, strategic advertising copywriter and creative director with over 30 years of copywriting, naming and branding experience.
Following an award-winning career as a senior writer at DDB, JWT and The Pond, I founded The Namery as New Zealand’s specialist naming and copywriting agency.
My sweet spot is bringing brands to life through words – be it a one-word name, one-page brand story, or a one thousand word website. Over the years, I’ve helped create some iconic New Zealand brands – and written countless words for more brands than I can name.
I’m a storyteller at heart, with a deep and relentless passion for creating compelling names and words, and finding a brand’s unique and engaging tone of voice. I’d love to help you find yours too!
“Sarah is a rare talent in our industry. Her ability to not only understand a brief, but to deeply connect with a business is incredible. I’ve had the privilege of working with Sarah for over 10 years – benefiting from the remarkable impact Sarah delivers as she gets into the fabric of a business or a cause.”
Simon Curran, Managing Partner, Bastion Shine
“Creatively, Sarah is hard to beat. She is an extremely talented, award-winning copywriter who contributes to all stages of the creative process. Sarah consistently produces work that reflects a deep understanding of the market and delivers to the brief. Many brands, including several high profile ones, have received a new lease of life thanks to Sarah’s naming and copywriting ability.”
Jocelyn Bray, Director, Inspiration Point
“Sarah is an accomplished and experienced writer who is a key part of our ‘creative treasury’. From advertising campaigns to website copy, everything she tackles is first rate. I value Sarah highly and would absolutely recommend her to any organisation that wants a compelling story, delivered on time and budget."
Peter Cullinane, Chief Marketing Officer,
Oritain Global
“Sarah has the ability to create engaging names, taglines, campaigns and copy that resonate with the target audience, to deliver results. She is able to clearly understand the client needs and the brief with ease. Sarah’s expertise, passion and warm, personalised touch comes through in each campaign.”
Jessica Ulyatt, Marketing Manager, HealthPost NZ
Partners in creativity
Just some of the awesome agencies & consultants we collaborate with...
