Where brands (and rebrands) begin.
Welcome to The Namery. We specialise in creating, elevating and reinvigorating brands through smart strategy, noticeable names and memorable words.
What we do
New brands. Rebrands. Copywriting. Whether you need a few
well-chosen words, or pages of content, have a word with us.
Naming
The Namery offers a range of affordable naming services to suit different projects, including start-ups, scale-ups, product and service names, as well as a full, strategic naming service for more complex projects.
Taglines
Taglines sum up everything your organisation, service, product, vision, values and/or customer experience is about, in a few words. we've been creating engaging and emotive taglines that speak volumes, for decades.
Brand stories
A brand story is quite a story.
It encompasses your brand’s reason for being; your guiding principles, vision, mission and values. A storyteller at heart, Sarah is hugely experienced at telling brand stories, compellingly.
Brand refreshes
The Namery not only creates new brands; we refresh and re-energise existing brands too. We collaborate with top brand designers to refresh your brand's strategy, voice, key messaging and brand identity, affordably.
Tone of voice
Sarah has penned (or typed) the unique voice of many New Zealand brands – from edgy and engaging, premium and personal, to heartfelt and human. Includes copy guidelines and practical writing examples.
Copywriting
With 30+ years of copywriting experience, Sarah and the team can lend their writing brains to any content – from well-worded websites to pack copy, from must-watch videos to must-open eDMs, and from scripts to social posts.
How we do it
Nailing a great name isn't easy (or everyone would do it). From years of experience, we've developed a well-honed process designed to help us create memorable, meaningful brand names.
1
DISCOVE®Y
We start with a deep dive into your objectives, challenges, customers, competitive environment, vision, mission & values. Then we nail a clear, compelling proposition from which to create a clear, compelling name, tagline and tone of voice.
NAME®Y
Next, we generate a long-list of names using a variety of naming approaches – including
descriptive, evocative, abstract or coined
names. Includes preliminary trademark and domain checks.
2
REFINE®Y
Once we have a shortlist, we evaluate leading names
against the proposition,
competition, linguistics and phonetics. Then we refine and check further until we have a clear shortlist of distinctive
viable contenders.
3
4
DELIVE®Y
You'll be presented with a shortlist of unique, relevant
and meaningful names that meet the brief.
If desired, we can also deliver your tagline,
brand story, unique voice, website copy, logo and brand identity.