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What makes a good tagline great?
7 tips for creating a top tagline from a copywriting expert. Tagline. Strapline. Slogan. Catchphrase. Whatever you call it, these few...
Sarah Walter
Jan 135 min read
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Why AI can't create great names. Yet.
Is AI the answer to name development for brands? Should I be rebranding to ‘The Naimery’? To find out, I asked AI itself to inform us why...
Sarah Walter
Sep 11, 20243 min read
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Not so easy street: top tips for naming roads.
It's a hard road to come up with new and different street names in New Zealand – I know, because I've named quite a few! There are...
Sarah Walter
Aug 21, 20243 min read
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