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New work alert
I loved cleaning up the copy and tone of voice for this game-changing new Australian cleaning brand. klen.co is on a mission to clean up...

Sarah Walter
Jul 7, 20251 min read


The transformative power of a great tagline.
7 tips for creating a top tagline from a copywriting expert. Tagline. Strapline. Slogan. Catchphrase. Whatever you call it, these few...

Sarah Walter
Jan 13, 20255 min read


Why AI can't create great names. Yet.
Is AI the answer to name development for brands? Should I be rebranding to ‘The Naimery’? To find out, I asked AI itself to inform us why...

Sarah Walter
Sep 11, 20243 min read
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