New work alert

I loved cleaning up the copy and tone of voice for this game-changing new Australian cleaning brand. klen.co is on a mission to clean up the industry through innovative technology & products, including their steam-cleaning machines. Powered by high temperature, ultra-fine steam (and no chemicals or plastic waste), these revolutionary cleaners are safe to use in all kinds of environments – and safer for the environment too.

The design agency had nailed the look and feel, but the brand needed some compelling copy to match. I started by updating the tagline to 'cleaning up cleaning', which helped set the fresh, contemporary style for all of their copy. After rewriting the website copy, I created a simple tone of voice document to ensure consistent voice across the brand. Looking forward to hearing great things about this inspirational brand that truly is a greener way to clean.