Creating a global voice for a Kiwi company.
In 2022/23, Sarah consulted to Peter Cullinane, Chief Innovation Officer, and the marketing team at Oritain Global, a New Zealand forensic origin verification company that’s expanding rapidly around the globe. Peter and the team were looking to tell their story more effectively and communicate their benefits to a diverse range of sectors, from cotton to coffee, from wool to wine, from dairy to denim.
Sarah teamed up with super-talented designer, Hayden Doughty, to articulate what this incredible, innovative Kiwi company does and stands for. This included writing tone of voice guidelines, credentials brochure, internal comms, press ads, posters, video scripts, social posts, website copy and more.
Service
Brand refresh
Client
Oritain Global
Year
2022/23
Above: an excerpt from Oritain's website. I worked closely with Hayden Doughty to create Oritain's distinctive new tone of voice and brand identity.
Below: a series of posters for display in Oritain's offices and for use at trade shows. All designed to simply and clearly demonstrate the benefits of Oritain's complex science.
