Where brands (and rebrands) begin.
Hello, I'm Sarah, founder of The Namery. I specialise in creating, elevating and reinvigorating brands through smart strategy, noticeable names and memorable words.
My services
New brands. Rebrands. Copywriting. Whether you need a few well-chosen words, or pages of content, have a word with me.
Names
The Namery offers a range of affordable naming services to suit different projects, including start-ups, scale-ups, product and service names, as well as a full, strategic naming service for more complex projects.
Rebrands
I specialise in elevating and reinvigorating existing brands and businesses through words. Collaborating with top brand designers, I can help you refresh your tagline, key messaging, brand voice and brand identity, affordably.
Taglines
Taglines sum up everything your organisation, service, product, vision, values and/or customer experience is about, in a few words. I've been creating engaging and emotive taglines that speak volumes, for decades.
Brand stories
Your brand story is quite a story. It encompasses your brand’s reason for being; your guiding principles, vision, mission and values. A storyteller at heart, I'm hugely experienced at telling brand stories, compellingly.
Tone of voice
I've penned (or typed) the unique voice of many New Zealand brands – from edgy and engaging, premium and personal, to heartfelt and human. Includes copy guidelines and practical writing examples.
Copywriting
With 30+ years of copywriting experience, I can lend my writing brain to any content – from well-worded websites to pack copy, from must-watch videos to must-open eDMs, and from scripts to social posts.