Helping put MoleMap on the map.
For over three years, Sarah worked closely with MoleMap's marketing team to refresh MoleMap's tagline, brand identity and communications across all media.
Teaming up with then Marketing Manager, Jess Ulyatt and Andy Gilmore Brand Design, Sarah created a powerful new tagline for MoleMap that highlighted their brand promise – We spot change. This led to a compelling TV, print and digital campaign, tone of voice guidelines, as well as video scripts, product naming, blogs, social campaigns and newsletters ... in short, working on all of MoleMap's comms across New Zealand and Australia. See molemap.co.nz
Service
All communications
Client
MoleMap NZ & AU
Year
2019–2022
Below: Everyone has a personal, and sometimes heartbreaking, reason to get their skin checked. Created on a shoestring budget), MoleMap's 'Spot my reason' campaign featured real Kiwis who'd had a melanoma scare, and their very real reasons for choosing to have a regular MoleMap.
