Ti Tonics – a simple, refreshing name.

Ti Tonics was one of the first names I ever came up, working with Voice Brand Agency. It was a clear winner because it is one of those deceptively simple names that works on many levels. The word 'ti' is not only the Māori word for 'tea', a key ingredient of these low sugar, better-for-you tonics, it's also hidden within the word 'anti-oxidants'.  Short, simple and refreshingly stylish.​ Below is the original design by Voice,

as well as updated packaging a few years later.