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Renaming a titan of industry.
When you’re rebranding a iconic Kiwi manufacturing firm that’s been around since 1894, namely steel fabrication giant, NDA, there’s a bit of pressure to get it right!
The Namery was engaged by brand and design agency, Sutton Young, to create the name, brand story, video, website copy and internal communications for this significant New Zealand rebrand.
Service
Naming, brand story, website copy
Client
Year
2022
Tīra is a Māori loan word for steel – the core material at the heart of this New Zealand group that now welds together the largest group of steel fabrication companies in Australasia. This bold name not only reflects the company’s long heritage, it also acknowledges their strengths and commitment to the future.
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